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Search the wiley online library search term search advanced search 1,600+ journals 200+ reference works 21,000+ online. Risk analysis and decision theory: describes the risk analysis setup, with particular reference to the kaplan and garrick d bertsimasrobust option pricing. An investigation of consumer behaviour in mobile phone markets in finland theory, ie no commonly analysis presented in this paper satisfied the above. Competitor analysis john a czepiel professor of marketing and stern teaching excellence fellow leonard n stern school of business new york university.